Ketan Goyal.
Now

What I’m focused on now.

A live snapshot of the work, questions, and experiments currently taking up most of my attention.

UPDATED AUGUST 2026
Active threads

Four things I’m actively working through.

NOT A ROADMAP · A CURRENT VIEW

01In progress

Running Kraftt Digital

Helping smaller businesses — especially outside major metros — build a real digital presence: websites, systems, and the basics most agencies skip.

02In progress

Documenting what I'm learning

Writing down what worked, what failed, and what changed, instead of only publishing the highlight reel. Most of this lives on the Journey and Builds pages for now.

03In progress

Studying business fundamentals

Still working through import/export, manufacturing, and wholesale economics — trying to understand how money actually moves through a business before I bet on more of my own.

04In progress

Testing what one person can build with AI tools

Ongoing experiments across scripting, voice, video, and automation tooling — not to become 'an AI expert,' but to see how far a single builder can go right now.

Building in public, without pretending everything is finished.

The Journey holds the longer record—what changed, what worked, and what I learned when it didn’t.