Open to Remote Opportunities

Ketan Goyal
Full-Stack Engineer

I build production-ready web applications, backend APIs, product dashboards, Shopify storefronts, SEO-ready websites, and automation workflows that solve real business problems.

2+ Years Experience Full-Stack Dev E-commerce AI Automation Remote-Ready
ketan_goyal.json
// Software Engineer — Remote-Ready
{
  "name": "Ketan Goyal",
  "role": "Full-Stack Developer",
  "experience": "2+ years",
  "stack": [
    "PHP", "JavaScript",
    "React.js", "MySQL"
  ],
  "ecommerce": "Shopify",
  "available": true,
  "remote": true
}
8+
Projects Shipped
3
Freelance Clients
9.84
CGPA
20%
UX Friction Reduced
⚡ PHP · Laravel · CodeIgniter
🛒 Shopify · GA4 · SEO
🤖 AI · Automation · APIs
Ketan Goyal — Full-Stack Developer

Engineer who ships,
not just codes

I'm a Full-Stack Software Engineer with 2+ years of experience building across the full product lifecycle — from backend architecture and RESTful API design to frontend dashboards, Shopify storefronts, SEO, and AI-driven automation workflows.

My time at ShopClues gave me production-grade depth: working on a high-traffic marketplace, rebuilding core dashboards, designing database schemas, and building bulk automation tools that reduced manual operations at scale.

Beyond employment, I've run a real D2C business, delivered freelance web projects end-to-end, and used AI tools to accelerate creative and technical execution. I understand unit economics, not just sprint tickets.

"I combine engineering execution with business understanding — useful for teams that need someone who can ship, optimize, and think beyond just code."
Get In Touch LinkedIn →
2+
Years of Experience
8+
Projects Delivered
3
Freelance Clients
9.84
CGPA — CSE
What I Bring
End-to-end product ownership
Production-grade PHP & JavaScript
Shopify, SEO & analytics setup
AI tools for speed & efficiency
Remote-ready, async-first mindset

Work & Entrepreneurship

From high-traffic e-commerce production to D2C launches and freelance delivery — here's what I've shipped.

March 2024 – September 2025
Clues Network Pvt. Ltd. (ShopClues) ↗ smartstore.shopclues.com
Front-End & Back-End Software Engineer  ·  Gurugram, Haryana

Marketplace Architecture: Designed complete SmartStore marketplace linkage including database schema, vendor query logic, RESTful APIs, frontend workflows, and automated vendor email triggers.

Product Dashboard Rebuild: Rebuilt Products dashboard with Active, Inactive, and Unpublished views, multi-layer filters, and improved pagination to enhance operational visibility and decision speed.

CSV Bulk Automation: Implemented bulk upload/update features with strict CSV validation, granular error reporting, and sample template download, reducing manual intervention significantly.

UX & Component Engineering: Built API-driven configurable UI components, dynamic status indicators, contextual popups, and authentication improvements.

Template Tokenization: Modularized marketplace product templates to automate product creation workflows, eliminating manual and error-prone processes.

Legacy Refactoring & Optimization: Fixed negative inventory bugs, corrected quantity sourcing logic, deprecated redundant modules — reducing user friction by ~20%. Stack: PHP, CodeIgniter, Laravel, MySQL, JavaScript, Smarty.

October 2025 – Present
Independent Entrepreneur & Freelance Developer
Full-Stack Developer · E-commerce Founder · AI Content Creator
E-commerce & Shopify — D2C Clothing Brand ↗ thevibedvines.com

Store Launch: Built and launched a Shopify-based D2C dropshipping store — product setup, collections, theme customization, and checkout optimization.

Tracking Infrastructure: Configured Google Merchant Center, Google Search Console, and GA4 with custom events to monitor traffic, indexing, and funnel drop-offs.

SEO & AI Content: Optimized product/collection pages with metadata, SEO URLs, and alt tags. Leveraged ChatGPT, Claude, Canva AI, and VMake for ad creatives and marketing copy.

Workflow Automation: Built systems for order alerts, abandoned cart recovery, and inventory sync. Conducted unit economics analysis — shut down operations proactively upon identifying unsustainable margins.

Freelance Web Development

aegissquad.com: Designed and deployed a multi-page static website using HTML5, CSS3, JavaScript, and Bootstrap — focused on performance, responsiveness, and brand positioning. ↗ Live

kiraq.in: Led full lifecycle — requirement gathering, wireframing, development, testing, and deployment for a client-facing web project. ↗ Live

April 2022 – May 2022
Shree Hari Spintex Limited
Web Developer Intern  ·  Bathinda, Punjab

End-to-End Industrial Website: Designed, developed, and deployed a fully responsive industrial website, improving online visibility by ~40%. Led from requirements to production using HTML5, CSS3, JavaScript, Bootstrap, and Git. ↗ Live

Things I've Built

From marketplace architecture to D2C launches and client websites — real projects with real business impact.

🏗️
SmartStore Marketplace Architecture

Built complete marketplace linkage infrastructure from scratch — database schema design, vendor query logic, RESTful APIs, frontend workflows, and automated email triggers for vendor onboarding.

Reduced manual dependency, improved marketplace ops speed
PHPMySQLREST APIsCodeIgniterJavaScriptSmarty
📊
Advanced Product Dashboard Rebuild

Rebuilt a core operations dashboard with segmented views (Active / Inactive / Unpublished), multi-layer filters, improved pagination, and dynamic status indicators that upgraded decision-making for the ops team.

Improved operational clarity and decision speed significantly
PHPMySQLJavaScriptBootstrapSmarty
📦
CSV Bulk Upload & Update System

Created a bulk product upload/update pipeline with strict CSV validation, granular per-row error reporting, and sample template downloads — replacing a completely manual process.

Eliminated manual data entry, improved accuracy
PHPMySQLCSV ProcessingBackend Validation
🔧
Marketplace Template Tokenization

Modularized product templates across marketplace categories using tokenized logic, converting what was a manual and inconsistent workflow into a repeatable, automated product creation system.

Automated product creation, eliminated workflow errors
PHPMySQLTemplate LogicE-commerce Systems
🛒
D2C Shopify Clothing Store — The Vibe Dvines
↗ Live

Built and launched a complete D2C dropshipping business — Shopify store, Google Merchant Center, GA4 with custom events, SEO-optimized product pages, checkout flow, abandoned cart recovery, and AI-driven ad creatives.

Practical D2C operations, SEO, analytics, and unit economics
ShopifyGA4Google MerchantSEOAI Tools
🌐
Aegis Squad — Client Website
↗ Live

Designed and deployed a multi-page business website focused on brand positioning, responsive layout, and performance. Delivered as a complete freelance engagement from design to deployment.

Live client site — performance-focused and brand-aligned
HTML5CSS3JavaScriptBootstrap
🖥️
Kiraq — Full Lifecycle Delivery
↗ Live

Owned the complete engagement from requirement gathering and wireframing through development, QA, and production deployment. Maintained SEO discipline and version-controlled repositories throughout.

Full-lifecycle freelance delivery — live in production
HTML5CSS3JavaScriptBootstrapGit
🏭
Shree Hari Spintex — Industrial Website
↗ Live

Designed, developed, and deployed a fully responsive industrial website for a textile company. Managed the entire project from requirement gathering to production — strengthening global online brand presence.

~40% improvement in online visibility post-launch
HTML5CSS3JavaScriptBootstrapGit

Technical Expertise

A full-spectrum toolkit built across production environments, client projects, and independent ventures.

Core Languages
JavaScript ES6+ TypeScript PHP C++
🎨
Frontend Development
HTML5 CSS3 Bootstrap React.js Responsive Web Design
🔧
Backend & Frameworks
CodeIgniter 3 Laravel Smarty Template Engine RESTful API Development
🗄️
Database
MySQL SQL Query Optimization Relational Schema Design PHP-Based Data Processing
🛒
E-commerce
Shopify Setup Shopify Customization Google Merchant Center Product Feed Management Dropshipping Ops
📈
SEO & Analytics
On-Page SEO Google Analytics 4 Google Search Console Conversion Tracking Keyword Research
🤖
AI & Generative Tools
Claude ChatGPT Sora ElevenLabs Emergent Lovable VMake Canva AI
🛠️
Dev & Collaboration Tools
Git GitHub SVN JIRA Jenkins Postman MySQL Workbench

Academic Background

🎓
B.E. in Computer Science & Engineering
Chitkara University, Rajpura, Punjab  ·  April 2020 – April 2024
CGPA: 9.84 / 10 Computer Science Full-Time

Let's build
something useful.

Whether you need a full-stack developer, a freelance website, an e-commerce setup, or an automation-focused engineer — I can help turn requirements into production-ready execution.

✉️
goyalketan2002@gmail.com
📱
+91 79867-69102
📍
Bathinda, Punjab, India  ·  Open to Remote
Send a Message
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