I learn by building.
Most of what’s on this site started as something I didn’t know how to do yet — YouTube, NFTs, PHP, a clothing brand, wholesale markets, AI tooling, and now Kraftt Digital. This is the record of that, kept as it happens.
The pattern
I didn’t start with a master plan.
In 2020 I was making YouTube videos and figuring out NFTs. None of it was a strategy—it was curiosity, followed by whatever I had to learn to actually do the thing.
Some of what follows shipped and is still running. Some of it I paused on purpose. Both are here, because both are the actual story.
Question
Start with something I genuinely want to understand.
Learn
Pick up the tools, context, and fundamentals the work demands.
Build
Turn the idea into something real enough to be tested.
Revisit
Keep the lesson, adjust the direction, and build again.
2020 → Now
Nine eras, one pattern.
Curiosity, learning, building, testing, sometimes failing or pausing, understanding, and building again.
- 01
Curiosity
It started with YouTube. I didn't know anything about content or copyright, so I found out b…
- 02
Learning to Build
I completed my B.Tech in Computer Science and Engineering in 2024. I joined ShopClues in Mar…
- 03
First Business Experiment
When circumstances shifted to working from home, I used the extra time to look at something …
- 04
Becoming an Engineer
Back at ShopClues in March 2025 as a Software Engineer, the work changed from learning techn…
- 05
Trying Entrepreneurship, Properly
After leaving ShopClues, I didn't just start freelancing — I went back to The Vibed Vines. V…
- 06
Studying Business Itself
My curiosity moved from startups to business fundamentals: import/export, FMCG, oil extracti…
- 07
Experimenting with AI
Not 'AI expert' — experiments. I built an automated YouTube pipeline using Claude for script…
- 08
Building Kraftt
By this point I'd seen technology, e-commerce, consumer brands, content, AI, retail, traditi…
- 09
Now
Building Kraftt, documenting what I'm learning, and figuring out what comes next. The story …
Selected work
Things I’ve built.
Production work, business experiments, and the venture I’m building now.
Professional Work
ShopClues
Where I learned to work on software that was already real.
Professional Work
SmartStore
I worked on SmartStore during my time at ShopClues.
Business Experiment
The Vibed Vines
Two attempts at the same question: what does it actually take to run a consumer brand?
Current Venture
Kraftt Digital
Technology is moving fast. A lot of smaller businesses aren't part of that shift.
Right now
What I’m exploring.
Technology
Production engineering, AI tooling, and how far one person can push both right now.
Businesses
Consumer brands, e-commerce, and the fundamentals of how a business actually makes money.
Systems
The unglamorous parts — workflows, operations, and what it takes to run something reliably.
Experiments
Small, deliberate tests with a clear question and an honest answer.
How I work
Principles.
- Publish the pause, not just the launch.
- A shipped thing beats a described one.
- Specific numbers beat confident adjectives.
- Understand a system by breaking it, then fixing it.
- Revisit old work instead of only starting new work.
An evolving record
Building a useful corner of the internet.
This site will keep growing alongside whatever I’m building next—more of the journey, more of what’s working, and an honest record of what isn’t.