Ketan Goyal.

Professional Work · 2025

SmartStore

I worked on SmartStore during my time at ShopClues.

Next.jsTypeScriptPHPSQL

SmartStore was where the ShopClues production work got more specific — storefront tooling built for merchants rather than end shoppers. It's the clearest single example of the shift from 'I know how to build a page' to 'I know how to build a system other people depend on.'

What it taught me

  • Merchant-facing tools have a different bar than consumer pages — every edge case is someone's inventory
  • Working inside an existing system is a different skill than starting one from scratch

Screenshots

Shown as evidence, not polished product shots — the interface as it actually shipped.

SmartStore public landing page promoting access to global and domestic marketplaces

Front Page

The public SmartStore landing page introduces the platform as a gateway to domestic and global marketplaces, with clear sign-up and login paths.

SCREEN
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