I learn things by doing them badly first.

In 2020 I was running YouTube channels with no idea how copyright actually worked — I found out through a few strikes. Around the same time I got into crypto and NFTs, studied the space, and listed my own on OpenSea. None of it was a business. It was curiosity, followed by whatever I had to learn to actually do the thing.

I completed my B.Tech in Computer Science and Engineering in 2024. I joined ShopClues in March that year knowing HTML, CSS, Bootstrap, and a little JavaScript — no real data structures and algorithms, no system design, limited backend experience. The work was in PHP, so I learned PHP to ship it. When Qoo10-related work called for Next.js and TypeScript, I picked those up too.

When my situation shifted to working from home, I used the extra time on something unrelated: clothing dropshipping. The Vibed Vines V1 was Placeit mockups, a ChatGPT-generated logo, an Instagram page, and real research into how dropshipping works. When circumstances changed again, I paused it. That's part of the story, not a footnote I'd rather skip.

Back at ShopClues from March 2025, my work as a Software Engineer stopped being about learning technologies and started being about running production systems — bug fixes, load-time issues, layout problems, GTM implementation, backend behavior, SQL against live data. I also worked on SmartStore during this period and built Aegis Squad on the side, before leaving in September 2025.

After leaving ShopClues, I went back to The Vibed Vines instead of starting fresh. V2 was a different scale — five-plus collections, 100+ SKUs, a real Shopify storefront, an Instagram content system, product mockups, reels. The point was never a fashion empire. It was understanding what it actually takes to run a consumer brand end to end. I paused it a second time when time ran out, and I'm fine putting that on the record too.

My curiosity moved from startups to business fundamentals: import/export, FMCG, oil extraction, spice manufacturing, sourcing from China, wholesale markets, corporate structures. I physically visited wholesale markets around Delhi looking for opportunities — trying to understand how money actually moves through a business, from sourcing to margins to distribution.

Not an expert claim — experiments. I built an automated YouTube pipeline using Claude for scripting, Google AI Studio for voice, Pexels for media, and Suno for music, plus a finance-typography page as another test. That expanded into GPT, Claude, Gemini, Sora, Runway, Higgsfield, Lovable, Replit, and Emergent — mostly to see how far one person can get with the current generation of tools.

By the time I started Kraftt Digital, I'd seen engineering, e-commerce, consumer brands, content, AI tooling, and traditional business — including wholesale markets and manufacturing — up close. One pattern kept showing up: technology is moving fast, but a lot of smaller businesses, especially outside major metros, aren't really part of that shift. Kraftt exists to close that gap.